Work Profile
I started my 15-year career, working in two of the biggest global advertising agencies - Ogilvy & Mather and Lowe Worldwide - with local and regional roles in The Philippines and Singapore. Eventually, I went to further my marketing skills as the Marketing Communications Manager for BMW Asia in Singapore working with 14 Asia Pacific markets.
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My diverse professional experiences have also helped strengthen my skills to build brands, work with integrated multi-channels and drive local, regional and global businesses.
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At the onset, I have been trained to be result-driven and constantly deliver "great work that works" through a combination of strategic thinking with a strong affiliation for creativity and effectiveness. I have also been fortunate to have collaborated with some of the industry's best talents with work recognized at the Cannes and Asian Effectiveness & Strategy Awards, among others.
Work Experience
THEKRE8TIV BRAND STUDIO (Germany) | Founder
A curated network of international, independent experts who collaborate to create work that generates growth for brands.
BMW Asia (Singapore) | Marketing Communications Manager
Lead for Marketing Communication + Responsible for overall BMW brand in 14 Asia Pacific markets.
Account Lead for Perfetti Van Melle and Unilever brands in South East Asian markets and suport for Africa, Middle East and Turkey.
Lowe Worldwide (Singapore) | Regional Senior Account Manager
Account Lead for Kimberly-Clark brands in South Asia Developing and Emerging Countries and support for North Asia markets.
Ogilvy & Mather (Singapore) | Regional Account Manager
Ogilvy & Mather (Philippines) | Senior Account Manager
Account Lead for Kimberly-Clark, Motorola, Unilever and
Kraft Foods brands.
Ogilvy & Mather (Philippines) | Senior Account Manager
Account Lead for Kimberly-Clark, Motorola, Unilever and
Kraft Foods brands.
Internship
Significant Milestone
2015 proved to be a significant milestone when I decided to move from Singapore to Germany. However, overcoming the challenges - of leaving my comfort zone, integrating myself into a new culture and learning a new language - reflect my strength, positive spirit and passion to give my all in every endeavor.
Languages
Fluent (spoken/written, including business) : English, Filipino
Intermediate (spoken/written) : German
Organizations
AIDHA | Business Mentor (2014-15)
An NGO based in Singapore that provides financial literacy
and self-development training programmes for
foreign domestic workers and lower income women.
BMW (Philippines) | Marketing Intern
First Non-European intern in the company.
Education
A non-profit organization under the Harvard University
Faculty of Arts and Sciences that organizes the HPAIR Conferences
to bring together international students and eminent indviduals
in the fields of academia, politics and business.
Harvard Project for Asian and International Relations |
ADMU Member (2001-05)
Minors in Marketing and German
Ateneo de Manila University | AB European Studies (International Business)
Ateneo de Manila University Study Tour
De L'Universitè Catholique, Angers France
El Instituto Salamanca de Lenguas Aplicadas, Salamanca Spain